Asset Managers Navigating the Next Wave: How Tech and AI are Reshaping Buy-Side Strategies - Traders Magazine

In the face of extensive challenges, buy-side institutions are embracing digitalization and the adoption of next-gen technology. With asset class convergence, fee compression, and changing investor preferences, it's crucial for buy-side firms to accelerate their investments or risk losing out. In this article, we'll delve into how the industry is responding through the use of cutting-edge technology, the biggest investment areas, and the obstacles encountered along the way.

Allocate Budget and Resources to Digital Transformation

Boost your competitive advantage by investing in digital transformation.

To stay ahead in today's competitive landscape, it's crucial for buy-side institutions to allocate sufficient financial resources and skilled talent to drive digital transformation. Recognizing the need to shed outdated systems, firms are investing in next-gen technology, with an increase in budget allocation to digital transformation over the past year.

According to Broadridge's study, buy-side firms currently allocate 27% of their overall IT budgets to digital transformation, a significant jump from just 11% in 2022. This notable increase reflects the industry's recognition of the importance of embracing digitalization to remain competitive.

By investing heavily in digital transformation, buy-side firms can improve client education, strengthen communication and experience, and leverage intelligent data analysis for better decision-making.

Harness the Power of Data Analytics Tools

Drive strategic decisions and mitigate risk with data analytics tools

Data analytics tools provide buy-side firms with valuable insights to monitor investments and operational activities across various asset classes. As hybrid investment strategies become more prevalent, such tools play an invaluable role in overseeing complex portfolios and managing risk.

These tools also facilitate strategic decision-making by harnessing data-driven intelligence. Firms can leverage analytics to identify new product opportunities, optimize distribution channels, and streamline the sales process.

Diving deeper into the power of data analytics, buy-side firms in Broadridge's study expressed plans to increase investment in data analysis and visualization tools by 24% in the next two years. This indicates a growing reliance on data analytics to drive performance and enhance client reporting.

Overcoming Impediments to Digital Transformation

Address the challenges inherent in adopting next-gen solutions

Digital transformation is not without its obstacles. Buy-side firms often need to mitigate inflexible legacy systems, inadequate IT infrastructure, and digital talent shortages. Additionally, staff resistance to change can hinder progress.

While navigating these challenges can be complex, the rewards of digital transformation outweigh the risks. Embracing next-gen technology is crucial for firms seeking to overcome operational inefficiencies, deliver innovative solutions, and stay at the forefront of industry evolution.

AI and Machine Learning: Revolutionizing the Buy-Side

Unleash the potential of artificial intelligence and machine learning

Artificial Intelligence (AI) and Machine Learning are game-changers for the buy-side industry. In Broadridge's study, 74% of buy-side firms revealed significant changes in their work processes as a result of AI adoption. The future of investment research and client communications is set to be completely transformed by these innovative technologies.

AI empowers firms to enhance investment selection and portfolio construction processes. The emergence of powerful generative AI tools, such as ChatGPT, assists users in identifying and analyzing investment options, which is particularly valuable in complex bond markets.

As AI technology continues to advance, delivering even more accurate data analysis and prediction, buy-side institutions must embrace this transformative force to gain a competitive edge and offer exceptional client experiences.


Buy-side institutions must embrace digital transformation and leverage next-gen technology to navigate the challenges and complexities of a rapidly evolving industry. By allocating budget and resources to digitalization, harnessing the power of data analytics tools, overcoming impediments, and embracing artificial intelligence and machine learning, firms can position themselves for success in the decade ahead.

To stay competitive in today's landscape, it's essential for buy-side firms to prioritize digital transformation initiatives and remain adaptable in the face of ongoing technological advancements. The industry-wide shift toward embracing cutting-edge technology is crucial for enhancing operational efficiency, meeting investor demands, and delivering superior client experiences.


How important is digital transformation for buy-side institutions?

Digital transformation is crucial for buy-side institutions in today's competitive landscape. It enables firms to enhance operational efficiency, meet investor demands, and deliver superior client experiences.

What are the major challenges in implementing digital transformation?

Buy-side firms often face challenges such as inflexible legacy systems, inadequate IT infrastructure, digital talent shortages, and staff resistance to change. Overcoming these obstacles requires a proactive approach and a commitment to embracing evolving technologies.

How can data analytics tools benefit buy-side firms?

Data analytics tools provide valuable insights to monitor investments, manage risk, and drive strategic decision-making. By leveraging data-driven intelligence, firms can identify new product opportunities, optimize distribution channels, and streamline the sales process.

What is the role of artificial intelligence and machine learning in the buy-side industry?

Artificial intelligence and machine learning are revolutionizing the buy-side industry by transforming investment research and client communications. These technologies empower firms to enhance investment selection, portfolio construction, and deliver exceptional client experiences.

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