Is the Post-Pandemic Green Recovery Legitimate or Just Greenwashing?

In the wake of the pandemic, there has been a surge in organizations claiming to embrace environmentally friendly practices. But is this a genuine green recovery or just a facade of sustainability? In this article, we delve into the legitimacy of post-pandemic ESG strategies and the risks of greenwashing. We also explore the role of central banks, global business leaders, and fintechs in mitigating climate change and ensuring a sustainable future.

The Mixed Picture of Post-Pandemic Recovery

Examining the trajectory of greenhouse gas emissions and the effectiveness of environmental policies.

The post-pandemic recovery is a mixed picture. While there are positive steps, the trajectory of greenhouse gas (GHG) emissions, as one benchmark, remains concerning, suggesting we're not on track to avoid the risks of dangerous climate change.

Notable efforts include the EU Green Deal, China's 2060 carbon neutrality pledge, India's renewable energy targets, and the US rejoining the Paris Agreement.

However, the effectiveness of these policies in actual implementation is crucial. Technology will play a major role in monitoring compliance with these commitments and allowing governments to be held to account.

Central Banks' Role in a Sustainable Future

Exploring climate change policies adopted by central banks and their impact on the intersection of finance and the environment.

Central banks, like the Bank of England, will increasingly integrate climate risk into their financial stability monitoring.

The UK and the EU are leading the way in promoting green bonds, introducing regulations for financial institutions to disclose climate-related risks, and incentivizing sustainable finance. Adopting digital currencies can also potentially reduce the carbon footprint of the financial sector.

Central banks thus must remain focused on globally coordinated efforts with regulators, standards bodies, and governments to avoid unintended consequences and to ultimately penalize unsustainable practices and incentivize sustainable ones.

Global Business Leaders' Commitments to Climate Action

Recommendations for global business leaders to effectively respond to the climate crisis and avoid ESG greenwashing.

Companies are profit-maximizing entities operating within constraints set by customers, capital providers, and governments. The heavy lifting of setting us on a sustainable path, at least initially, must be done by governments, regulators, standards boards, central banks, and other major institutions. Investors and customers must also continue exerting the right pressures to enlist corporations fully.

This is not to downplay the importance of corporations, which are central to achieving Sustainable Development Goals (SDGs). Still, business leaders should expect skepticism and set clear, verifiable targets for, for example, emissions reduction.

There should be independent auditing and verification to ensure alignment with regulatory standards. Companies should also disclose environmental impacts transparently and establish whistleblower protections.

Fintechs' Role in Monitoring ESG Standards

Strategies for fintechs to ensure their ESG monitoring and reporting tools keep pace with evolving standards and regulations.

Because ESG is a regulation super-heavy area, the growing role and power of fintechs developing and using regtech for automating compliance represent a growth engine for the sector and a potential competitive advantage over traditional finance.

Feeding directly into this theme is that technology groups can now couple vast and disparate data resources with artificial intelligence (AI).

This is the key to future state-of-the-art ESG monitoring, verification, and reporting (beyond the simpler systematic approaches currently in use) and represents another area where correctly harnessed tech will outperform traditional approaches.

Mitigating Risks of ESG Greenwashing

Strategies for investors and financial institutions to avoid the risks of ESG greenwashing in their portfolios.

Investors and financial institutions should adopt a multi-pronged approach to mitigate disinformation risks, such as greenwashing. This starts with rigorous due diligence on investments, systematic monitoring, and regular verification.

While rating agencies currently dominate ESG risk management processes, traditional ratings are regularly biased by inconsistencies, underlying data issues, and opacity, while generally providing a one-size-fits-all approach that is not appropriate for many needs.

The alternative is for technology-capable groups to leverage the vast data resource now available with the latest AI, such as LLMs, to form targeted ESG risk assessments.

Incorporating UN's SDGs into Corporate Strategies

How companies can incorporate the UN's Sustainable Development Goals (SDGs) into their strategies and contribute to saving the planet.

By first understanding the relevance of each goal to their operations, companies can incorporate the UN’s SDGs into a comprehensive plan that is consistent with the needs of all of their key stakeholders. A plan should set out clear, measurable targets and transparently link these back to auditable goals.

To boil such a plan down into a mindset, as Sir David Attenborough put it, “just don't waste”.


The post-pandemic green recovery is a complex landscape, with both positive steps and concerning challenges. While there are notable efforts such as the EU Green Deal and carbon neutrality pledges, the trajectory of greenhouse gas emissions remains a cause for concern. It is crucial for governments, regulators, standards boards, central banks, and major institutions to collaborate and implement effective policies. Investors and customers must continue to exert pressure on corporations, ensuring transparency, accountability, and verifiable actions. Fintechs play a vital role in monitoring ESG standards and leveraging technology for accurate reporting. By incorporating the UN's SDGs into corporate strategies, companies can contribute to a sustainable future. Mitigating the risks of ESG greenwashing requires rigorous due diligence and leveraging technology for targeted risk assessments. The journey towards a genuinely sustainable future requires collective efforts and a commitment to action.


What is ESG greenwashing?

ESG greenwashing refers to the practice of organizations presenting themselves as environmentally friendly or socially responsible without taking substantial actions to support these claims. It involves misleading or deceptive practices that give the appearance of sustainability while lacking genuine commitment or impact.

How can investors identify greenwashing?

Investors can identify greenwashing by conducting thorough due diligence on investments, looking for transparency and verifiable actions. They should examine a company's environmental disclosures, independent audits, and alignment with regulatory standards. It is important to be skeptical of unsubstantiated claims and to seek independent verification of environmental impacts.

What role do fintechs play in ESG monitoring?

Fintechs play a crucial role in ESG monitoring by developing and utilizing regtech solutions for automating compliance. They can leverage technology, such as artificial intelligence and big data, to gather and analyze vast amounts of information, enabling accurate monitoring and reporting of ESG metrics. Fintechs can provide real-time insights, improve transparency, and help investors make informed decisions based on reliable ESG data.

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