What Funds to Buy: Canada's First Morningstar Prospects

Welcome to Morningstar Prospects, where I, Jennifer Stevens, a seasoned investment writer, uncover the hidden gems of the investment world. In this article, we'll delve into the most promising investment strategies that are often overlooked. From unique approaches to experienced managers, we'll explore how Morningstar Prospects can potentially enhance your investment portfolio.

The Selection Process: Uncovering Hidden Gems

Learn about the rigorous selection process behind Morningstar Prospects and how it uncovers hidden investment strategies.

When it comes to identifying the most promising investment strategies, Morningstar Prospects follows a rigorous selection process. Our team of analysts, led by Michael Dobson and Danielle LeClair, considers various factors, including management experience, key differentiators, performance, and fees.

By carefully evaluating these factors, Morningstar Prospects aims to uncover hidden gems in the investment world. These strategies may have a unique approach, new transformative management, or an established track record but are not widely known. Through our selection process, we strive to bring attention to these under-the-radar opportunities.

Equity Strategies: Unleashing the Potential of Stocks

Discover the equity strategies in Morningstar Prospects that have the potential to generate impressive returns and enhance your stock investments.

Equity strategies play a crucial role in any investment portfolio, and Morningstar Prospects identifies five strategies that have caught our attention. These strategies offer unique approaches to stock investing and are managed by experienced teams.

From value investing to growth-focused strategies, Morningstar Prospects covers a diverse range of equity strategies. Each strategy aims to unleash the potential of stocks and generate attractive returns for investors.

Value Investing: Seeking Undervalued Opportunities

One of the equity strategies featured in Morningstar Prospects is value investing. This approach involves identifying stocks that are trading below their intrinsic value, presenting an opportunity for long-term growth. By analyzing company fundamentals and market trends, value investors aim to uncover undervalued stocks with the potential for significant appreciation.

Growth-Focused Strategies: Capturing Future Opportunities

Another category of equity strategies in Morningstar Prospects is growth-focused strategies. These strategies target companies with high growth potential, often in emerging industries or sectors. By investing in companies poised for expansion, growth-focused strategies aim to capture future opportunities and generate above-average returns.

Fixed Income Strategies: Enhancing Portfolio Stability

Explore the fixed income strategies in Morningstar Prospects that can provide stability to your investment portfolio and generate steady income.

Fixed income strategies are essential for diversifying an investment portfolio and reducing risk. Morningstar Prospects highlights three fixed income strategies that offer stability and the potential for steady income.

These strategies focus on various fixed income assets, including bonds, government securities, and corporate debt. By carefully selecting these assets, Morningstar Prospects aims to provide investors with strategies that can weather market fluctuations and generate consistent returns.

Corporate Bond Strategies: Balancing Risk and Return

One of the fixed income strategies featured in Morningstar Prospects is corporate bond strategies. These strategies invest in a portfolio of corporate bonds, seeking a balance between risk and return. By analyzing creditworthiness, market conditions, and interest rate trends, these strategies aim to generate income while managing credit risk.

Government Bond Strategies: Preserving Capital and Income

Government bond strategies, another category in Morningstar Prospects, focus on investing in government-issued securities. These strategies prioritize the preservation of capital and the generation of income. By selecting government bonds with different maturities and yields, these strategies offer investors a stable income stream with low default risk.

Allocation Strategies: Achieving Optimal Asset Mix

Learn about the allocation strategies in Morningstar Prospects that aim to achieve an optimal mix of assets for your investment portfolio.

Allocation strategies are designed to achieve an optimal mix of assets, balancing risk and return in an investment portfolio. Morningstar Prospects features three allocation strategies that caught our attention for their unique approaches and potential to enhance portfolio performance.

These strategies focus on diversifying investments across different asset classes, such as stocks, bonds, and alternative investments. By carefully allocating assets based on market conditions and risk tolerance, allocation strategies aim to maximize returns while minimizing volatility.

Tactical Asset Allocation: Adapting to Market Conditions

One of the allocation strategies highlighted in Morningstar Prospects is tactical asset allocation. This strategy involves dynamically adjusting the allocation of assets based on short-term market trends. By capitalizing on market inefficiencies and identifying opportunities, tactical asset allocation aims to enhance portfolio performance in various market conditions.

Multi-Asset Income: Generating Sustainable Income

Multi-asset income strategies, another category in Morningstar Prospects, focus on generating sustainable income for investors. These strategies invest in a diversified portfolio of income-generating assets, such as dividend-paying stocks, bonds, and real estate investment trusts (REITs). By combining different income sources, multi-asset income strategies aim to provide investors with a steady stream of income while managing risk.


Morningstar Prospects is a valuable resource for investors looking to uncover hidden investment strategies. Through a rigorous selection process, Morningstar identifies unique approaches, experienced managers, and under-the-radar opportunities that have the potential to enhance investment portfolios.

By diversifying into these promising strategies, investors can access different asset classes, generate steady income, and unleash the potential of stocks. Whether it's equity strategies, fixed income strategies, or allocation strategies, Morningstar Prospects offers a range of options to suit different investment goals and risk appetites.

Take advantage of Morningstar Prospects to stay ahead of the curve and discover strategies that may not be on the radar of other investors. By considering these hidden gems, you can potentially enhance your investment portfolio and achieve your financial goals.


How often is the Morningstar Prospects list updated?

The Morningstar Prospects list is reviewed and updated every six months to ensure it reflects the most promising investment strategies.

Can I invest directly in the strategies listed in Morningstar Prospects?

Morningstar Prospects is a list of investment strategies that Morningstar monitors for potential coverage. While you may not be able to invest directly in these strategies, you can use them as a starting point for further research and consider funds or products that follow similar approaches.

Are the strategies in Morningstar Prospects suitable for all investors?

The strategies in Morningstar Prospects vary in terms of risk and potential returns. It's important to carefully consider your own investment goals, risk tolerance, and time horizon before investing in any strategy. Consulting with a financial advisor can help determine if a particular strategy is suitable for your individual circumstances.

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